Culture blogger extraordinaire Alyssa Rosenberg was recently on Bloggingheads with Matt Yglesias (the Grape Drink/Juicebox Alliance continues apace) talking pop and hip hop.
Matt and Alyssa’s conversation touched on the dominance of hip hop in mainstream pop music — it seems like you can’t have a pop song these days that doesn’t have a rap verse, or, at the very least, a hip hop breakbeat — and Alyssa suggested that part of that has to do with the marketing of hip hop to white audiences. They also talked about how that wider audience now finds hip hop more relatable, and Alyssa suggests this is due to both the genre’s internal conversation — she references Jay-Z’s “Change Clothes” — and the marketing outreach.
I think hip hop is certainly growing up. Jay-Z, essentially the elder statesman of the genre, was never an immature artist, but he’s taken to promoting a “grown man” image of the genre. This is, after all, the guy who gave us “30 Something,” a song that defines middle-age fogeyism.
There’s also the question of “ownership” of the genre. Is ownership defined by the people who listen to and buy the music, or by the people who make it? (It’s kind of amazing, when you think about it, that Eminem didn’t spawn 100 more Slim Shadys.) This makes me think about jazz, which was essentially the only ‘purely’ American musical art form. I know a bit of jazz history from my days in Academic Decathlon (yes, your blogger is a nerd), and what’s most fascinating to me is that there were many periods of different jazz branches competing heavily (you still see a bit of that, I guess, if you compare Kenny G to, say, Rachelle Ferrell). But who owns jazz? Its early popularity — and segregation at the time — led to multiple fractures in the genre, and the perfection of several different sounds.
While hip hop has always had the twinning of regional beef — and with the rise of the Midwest and the South in the early aughts, it’s become a quadrangle — the music coming out of each region isn’t very different. Yes, hyphy sounds different and is more awesome (Bay Area stand up!) than whatever Lil John is doing these days, but there’s nothing so diametrically opposed as cool jazz and hard bop were.
I’m not sure jazz and hip hop are perfectly analogous, but I wrote all of this to ask a question: I wonder where hip hop is on its trajectory to becoming America’s second great musical art form?
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