We Kinda Called This Way Back in November.

(No horn-toot-o.)

Oprah threw her endorsement behind behind Barack Obama, and her ironclad popularity has taken a dip for doing so, according to Marjorie Valbrun over at The Root.

A widely cited article in The Politico last week tracked several polls over the past 20 years showing Oprah with consistently high favorability rankings – At one time 78 percent of Americans held a favorable opinion of her and in one survey she ranked second only to Mother Theresa – until she endorsed and campaigned for Obama.

“Ten days after she went on the stump for Obama, Oprah’s favorability ratings dropped to 55 percent, the lowest level of favorability ever registered for Oprah in opinion surveys,” the article states. “Oprah’s negatives also spiked, with one in three respondents (33 percent) reporting unfavorable impressions of her.”

So what is happening?

If some white people are rethinking their feelings for Oprah and Obama, it’s because those people’s unrealistic expectations of the two have been betrayed. Oprah and Obama were idealized blacks. They were supposed to be above reproach, neutral on all matters of race, unencumbered by the tiresome legacy of American race relations, colorblind in their politics. They were not supposed to associate with people like Jeremiah Wright, let alone consider them friends.

They were supposed to reflect blackness in the way that made white people comfortable, a blackness that lacked any hint of anger, resentment, or dare we say it, “bitterness.” They were also supposed to pretend their blackness didn’t matter. Oprah could be the black girlfriend who white women felt good about themselves for having, Obama could be the black candidate they felt good for supporting. …

Whites have long felt comfortable with black people entertaining them. Politics is not entertainment – at least not intentionally. Still, it’s hard not to wonder if the massive white crowds that came out for Obama’s speeches early on weren’t also seeing him as some kind of eloquent performer, and now it’s sinking in that Obama really is running for president and not for American Idol, and that he comes, like all Americans, with some racial baggage. Could this be why so many white people are now asking, more than a year after Obama launched his campaign, if they can really trust him and basing those doubts not on his political record but on the speeches of his minister?

Also, that troubling white-women-first argument pops up again.

If Oprah’s troubles are, indeed, somehow linked to Obama — and not merely to Ellen DeGeneres’ hard-earned hot streak — it’s a sad statement on race in America. Oprah’s not seeking keys to the White House. Can the country only stand one transcendent black person at a time? A sampling of recent blog posts suggests that something bigger than Ellen is at play:

“She spent her entire career promoting women, yet for the first time in history, a woman is running for prez, and she rejects Hillary for a man ,” said another reader. “…Oprah is a fraud. I lost all respect for her.”

“Oprah is a backstabber in more ways than one. So are the rest of the black people who turned their backs on Hillary……”

“The support of white women made Oprah her billions. While she has every right to vote and campaign for whomever she wants, she stabbed all women in the back. She used her clout against the first viable white woman. Hope she sinks into oblivion. I will never forget.”

Perhaps the last comment was the most telling. It reflects the patronizing attitude that white support should be appreciated and met with unquestioning loyalty and gratitude by blacks who receive it.

Michelle Obama hasn’t always been proud of the way this country deals with race. Gee, Iwonder why?

G.D.

G.D.

Gene "G.D." Demby is the founder and editor of PostBourgie. In his day job, he blogs and reports on race and ethnicity for NPR's Code Switch team.
G.D.
  • the very idea of oprah as a traitor to white ppl (women in particular, almost exclusively) makes zero sense to me. but, hasn’t there always been a proclamation from black folks that oprah has betrayed ‘us’ (we, who still see her as sofia from the color purple). it’s odd & absurd in my opinion. but, i totally saw this shit coming. it’s unfortunate. but i’ve experienced it myself, so i can’t say i’m too surprised.

  • ndenise

    THIS is the kind of thing that makes me loathe to give 100% of my trust to white people. Oprah has every right to do as she pleases. Her predominately white audience does not own her. Yet they feel like they do own her. WHY? What is up with this sense of entitlement? She’s gone from trusted friend, a friend they let into their homes every day via television, books, magazines, etc., to a traitor and a fraud. Wow. How easily the tables turn. And they wonder why we we’re so leery.
    Furthermore, throughout the entire campaign I have been pissed off by people forcing me to choose sides. Black or White. Male or Female. But now they’ve turned on Oprah of all people? Well now there’s no hope if Oprah frickin’ Winfrey can’t get a break.

  • This is funny, because I’ve heard black people jump the shark on Oprah because of her recent religious views..This is just proves that you can be too popular for too long without your “flaws” showing

  • My dad has called Oprah a “mammy” for as long as I can remember. I really think the term fits, and it totally explains the backlash.

    I’m sure her billions will keep her warm at night, though.

  • Look, I’m as liberal as the next guy but these colored folks are getting way out of line.

    Signed,

    James Carville

  • Do y’all realize that if a book even sounds like anything on Oprah’s bookclub it gets a huge boost in sales? It’s time to use that power for good, and I’m not talkin about lil South African children neither. She can afford to be less popular and the campaign needs all the help it can get. At the very least, maybe some white people will go “Hm. Rev Wright? Oprah? Snoop? Maybe all black people ARENT alike…”

  • Big Word

    Hmmmm. This brings to mind what might be a possible reason for so much of the criticism Oprah recieves from black folk. IMO, there’s alway an underlying sense of distrust between whites and blacks. Reason being, most blacks feel that all the average white person needs is a reason to think negatively of you and they will. All this time Oprah’s been servingthat white middle class female demographic, but as soon as she does something out of pocket she loses her standing. A lot of black folks would call that typical of white people.

  • LH

    I think G.D. nailed it when he described the reasons whites felt comfortable with Winfrey and Obama.

    The reaction of some whites to Winfrey’s support of Obama lays bare the lie some have told and others have hinted at, that blacks are the only ones who are so politically unsophisticated as to allow race/gender to decide who they support. It isn’t that I needed ‘proof,’ but anyone who did has it now.

  • Tasha

    Nail.On.The.Head. regarding ‘safe blacks’