Other Stuff White People Like? $300,000 Book Deals.

SWPL’s Landler, from Heeb.

Christian Lander, the guy behind Stuff White People Like, recently got a $300,000 book deal from Random House. The book is due out in August.

We’re not sure what that means, really. Just throwing it out there.



Gene "G.D." Demby is the founder and editor of PostBourgie. In his day job, he blogs and reports on race and ethnicity for NPR's Code Switch team.
  • Am I the only one that finds it ironic that a Jewish man is named Christian?

  • If I could meet him, I’d congratulate him, find out how he did it, and then I’d promptly beat him down like reginald denny

  • Aisha

    I too have been trying to figure out how to get paid for writing about something that doesn’t need any real research. Like this girl who gets paid for telling people what she eats: http://www.hungry-girl.com/news/index.php

  • rootlesscosmo

    According to the Heeb interview, he isn’t Jewish:

    “I have a Community Hebrew Academy of Toronto shirt on in this picture [above] and a lot of people debated whether or not I was Jewish because of the shirt. But I’m not, I got it at a thrift store, of course. I guess that when people found out my name was Christian… probably not so Jewish.”

  • Tiffany In Houston

    When you’re white, you’re right????

  • Big Word

    The blog’s funny and popular. Apparently that’s worth 300 grand on the internet.

  • ari

    $300,000 seems like small potatoes to me, honestly. That number makes me feel like the internet really is pretty marginal for the msm, including paper publishing houses. Having said that, if someone wants to pay me 300 k for writing a book about, um, really whatever they want — space ponies and their underwater unicorn friends — I’m in.

  • quadmoniker

    It’s not the biggest advance I’ve heard of, but it certainly dwarfs the advances that writers I know have gotten. People who are actual journalists, who are writing books that actually require work, as Aisha noted, often get less than $100,000. They have to live on that until the book is finished, often two or three years. So to me, $300,000 seems ridiculously large for someone who made a joke that cannot possibly be stretched for over more than 200 pages.

  • Cooper
  • mike hunt

    the mans a genius. i say he earned thaty 300000 by being the cleverest SOB out there