That Only Makes it More Odd.

So the guy behind those two SalesGenie.com Super Bowl ads is the chief executive of the company that owns SalesGenie, and not an outside ad agency. Vinod Gupta — who described himself as half-Indian and half-Jewish — apologized in a New York Times article and said he was going to stop running the panda ad. But he didn’t get what all the fuss was about.

“We never thought anyone would be offended,” said Mr. Gupta, who developed and wrote both commercials himself.

“The pandas are Chinese,” he said. “They don’t speak German.”

Still, “if I offended anybody,” Mr. Gupta said, “believe me, I apologize.”

Mr. Gupta said he planned to keep running the other Salesgenie commercial, featuring an animated salesman named Ramesh who speaks with an Indian or other South Asian accent.

The reason, Mr. Gupta said, was that “more people seem upset about the pandas than Ramesh.”

“People have been making fun of my accent for years,” said Mr. Gupta, who described himself in the interview as half-Indian and half-Jewish. “And I love it.”

G.D.

G.D.

Gene "G.D." Demby is the founder and editor of PostBourgie. In his day job, he blogs and reports on race and ethnicity for NPR's Code Switch team.
G.D.
  • LH

    Would someone walk me through what the fuss was about? Seriously.

  • Tiffany in Houston

    Well, I guess the CEO of the company damn sure ain’t gonna lose his employment. I need him to step away from the ad copy. RIGHT. NOW.

    @LH: Go to the other post and play the commercial with the pandas.

  • Could this just be another example of immigrants (I’m assuming Gupta is an immigrant if he still has an accent) don’t quite get US racial dynamics?

  • Cindy: While it’s possible that Gupta didn’t, it’s odd that it didn’t raise any red flags for Fox.