Selling Ass.

Exhibit A:

Exhibit B:

You could probably make a pretty compelling argument that traces the mainstreaming of this aesthetic to hip-hop’s cultural dominance and its obsession with all things callipygous.

(A  gym rat  aside: squats are cheaper than those ass shapers, and those sneakers probably don’t actually work.)

G.D.

Gene "G.D." Demby is the founder and editor of PostBourgie. In his day job, he blogs and reports on race and ethnicity for NPR's Code Switch team.
  • Val

    The Reebok spot cracks me up every time I see it because the woman in it has no booty! Lol

  • Robyn

    Squats hurt, though. :-/

  • shani-o

    [Insert “why can’t women just feel happy with whatever they have?” here]

    • http://www.postbourgie.com G.D.

      …says the woman with the cabinet full of hair products.

      • http://Bitchphd.blogspot.com Bitchphd

        See? She understands the pain and expense of conforming to your fascist beauty standards all too well.

        • shani-o

          Hahahaha. I love my nappy hair. Is it bad that I want to pamper it with hundreds of dollars worth of hair products?

  • http://www.blacknbougie.com OneChele

    Getting women to buy things they really don’t need has GOT to be the most profitable industry on this here planet.

    • Gakcityguy

      ^^^^^ gets it.

  • http://www.vsthepomegranate.blogspot.com Joseph Shahadi

    Oh, I was really hoping you’d weigh in on this.

    Ass-pads. They are really selling ass-pads (to go along with lip plumpers and spray tans?)

    Yeah, I got nothing…

  • http://www.vibeconductor.com/blog Rhome

    Once it was shown to me that booty injections and implants actually exist, I was done.

    I hate the world that allows these abominations to flourish.

  • NiaTrue

    O.M.G. Took a couple of searches to make me believe this is a real product on the market. Don’t know whether to laugh, cry or be thankful (that black body features are highly sought-after).

    • shani-o

      What’s funny is that the booty pop creates nowhere near the kind of, ahem, booty, I have…or the booty you see in hip hop videos. It’s an unnaturally perky booty on very thin women that’s sought after. That’s awful in its own way.

    • http://www.postbourgie.com G.D.

      At the risk of sounding nit-picky, shapely rear ends aren’t ‘black body features’ so much as they’re body features celebrated by black people.

      • http://www.twitter.com/NiaTrue NiaTrue

        Haha! Umm…yes, you’re right, G.D. I can attest to that. Only in my old(er) age have I acquired one.

        And shani_o, I do think it’s awful. As I watched the video of these incredibly skinny girls, I thought they looked weirdly out of proportion. Also though, “How disappointed someone will be when the panties come off and there’s nothing there.”

  • http://daniellescruggs.blogspot.com Danielle

    1) Um, the woman in the Reebok commercial doesn’t have an ass. Just saying.

    2) Black people can’t have ANYTHING, can we?

    3) I’m going to find a way to work “callipygous” into my everyday vocabulary now. The more you know.

    • http://www.postbourgie.com G.D.

      3) I’m going to find a way to work “callipygous” into my everyday vocabulary now. The more you know.

      i do it for the block and the blogosphere.

      • shani-o

        look at you, quoting Lupe Fiasco.

        • http://www.postbourgie.com G.D.

          even a corny clock is nice twice a day.

  • http://loteriachicana.net cindylu

    I hate squats.

    • blackink12

      Squats are the one exercise that I excel at. I love them. Did wonders for my ass.

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  • http://www.vibeconductor.com/blog Rhome

    Just to let you all know, I’m still upset.

    I’m putting a Celie curse on whomever invented this. (…everything you think about is gonna CRUMBLE!)

    If I were single, I’d be out here hunting down violators and exposing their subterfuge.

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