Jay’s latest touches on a point made by the Philadelphia City Paper not long ago: in the age of YouTube, what’s (the point of) beef? If Artist X lobbed some volleys via mixtape or YouTube at the target of his ire, by the time he actually dropped an album, any diss track on said album would already be a quaint little artifact in their beef.
The rapid-response beefing also means that it’s impossible to make sense of what caused the animosity.
