R.I.P. "In a World. . ." Guy.

Don LaFontaine died at 68. You’ve never heard his name, but oh, you’ve heard him.

LOS ANGELES (AP) — Don LaFontaine, the man who popularized the catch phrase ”In a world where…” and lent his voice to thousands of movie trailers, has died. He was 68.

LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.